Listed below are some of the main benefits for starting up your own podcast for your Dental Business and Practice
Podcasting has become a growing marketing strategy for many businesses. With the rise in the number of people owning smartphones (over 90%) as well as newer cars having Google and Apple podcasts built into the console, it makes sense to have a podcast for your dental business as people can listen to podcasts on the go, on the way to work, during the gardening, etc…
Creating digital podcasts increases your public visibility and helps you gain new patients for your dental podcast. This also helps to build your authority to a wider audience.
In fact some of the reasons for listening to Podcasts is to be informed (75%) and to learn new things (73%) Source: ABC Podcast survey
A podcast is a digital audio or file, usually part of a series of episodes, that can be downloaded from a website or played directly from an app. Podcasts are growing in popularity and can now be found directly at the top, on the front page of Google.
There is a lot of work and preparation needed to start podcasting but there are many benefits.
- Build Connections, relationships and loyal followers:
The secret of owning a successful dental practice and dental business is having a number of true and loyal followers to your service. In fact it is up to 7 times cheaper to keep existing patients than gaining new ones. Podcasting allows you to create content for your audience so they stay connected to your service and can subscribe to your content. Podcasts can also be used for social media and other forms of content. The audience will become familiar with your voice after each episode creating a bond between you and the audience. Producing a podcast allows you to reach a new audience for your dental practice so you can build a connection in a personal way.
- Create highly engaging material through an audio platform:
You can introduce a new product or service to your patients as well as helping them understand what services may be needed in the future, leading to upselling opportunities, provide opinions to your customers, introduce new team members and interview expert guests in dentistry. As most dental practices use social media campaigns, blogs and videos to promote their service, creating a podcast allows you to promote your brand in a new, innovative way. Customers want to listen to a podcast where all the information is accurate as this builds character and trust.
Once you have the podcast set up and running the costs can be minimal. The fact that you can create a podcast on your own is much more cost-effective than other advertising methods.
- Easily accessible for your audience:
All mobile phones have apps for podcasts, Spotify and other channels. Google automatically sets you up on their voice devices as well.
- Great for referring new enquiries to:
We all know that not every call or email is going to become a patient. A podcast is a great place to send new leads to answer their questions. This gives you more time to focus on your patients and all that paperwork.
- Podcasts are one way to deliver on a social networking strategy
Creating a dental podcast will allow you to inform your clients of dental-related information. By producing a podcast, you can cross-sell and promote which reinforces your connection with your clients.
- Increased Traffic Generation
Your audience may recommend your dental podcast to others thus increasing your traffic. Also with Google now placing podcasts at t top of the front page Your dental podcast will reach a wider, new audience for your business.
- Podcasting is an alternative to video
Some people don’t enjoy shooting videos so this is where podcasting can become an alternative marketing strategy. You don’t have to worry about lighting, shots, colour, and transitions. It is much easier creating a quality dental podcast for your audience than a video package that is much more likely to go wrong due to the many elements of creating a video.
- Brand Awareness
The familiarity and consistency of regular podcasts help develop your company’s brand to make it a household name. You are able to integrate information about your products and services as they relate to the information in the podcast.
Creating Podcasts for Your Dental Business is also lots of fun.