Our SEO Process

Your site’s popularity breeds more popularity!

On and Off Page Optimisation

We take care of all the steps to optimise your webpages and site in the marketplace.

Put simply, that means more people will be able to find you when they are looking for what you have to offer. This happens because the on-page words, tags and metadata we select for your webpages will gain you higher positions in search rankings and bring more hits to your site. Meanwhile, our off-page strategies will promote, feature and reinforce your brand.

Keywords

To do this, we firstly research the market relating to your specific product or service and identify as many as 300 to 500 key words and phrases. These are ones that people use when searching and are the words that best describe all aspects of your company’s brand. We look at what keywords your competitors are using and find new angles to capitalise and bring traffic to your site.

Mapping and Assessment

We present you with a mapping document that lists titles, subtitles, headings and content that target your market. These keywords are mapped to the pages on your site. This includes our assessment of what pages and information your website needs to contain to do its work most effectively. We also present you with a technical audit report on your site’s overall functionality.

Development and Monitoring

Honing down to the words that bring best results, we’ll develop web copy integrating these words and phrases into your pages. Then we monitor your site’s traffic, using top analytical tools at our disposal, and adapt and adjust the keywords and phrases to keep your site’s search results high up the list in the changing marketplace.

Reporting and Adapting

Your dedicated account manager will report back to you monthly on our ongoing review process of improvements, achievements and strategies aimed at building links, getting your site featured, increasing its popularity and attracting more traffic. We’ll discuss any questions you have and get your updated directions and feedback for the next month’s activity.

As part of our strategy we generate and position fresh content for release, to continuously promote, feature and reinforce your brand. We monitor and adjust course to keep your results current and optimised.

Technical Audit

In addition to the Mapping and Assessment we provide, we carry out a technical audit of your entire website where we look at things like your brand’s visibility, site speed, use of metadata, website security, technical problems, and missing pages and content. This is all presented to you in a 25 to 30-page report, with our proposal of what is recommended to ‘tune up’ your site so that it can efficiently handle the traffic flows to be generated, and to take best advantage of search engine algorithms within their compliance requirements.

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