Get into the Benefits of Voice Search Optimisation!
What is Voice Search?
Voice Search is the Google search that happens when a person speaks into their device and asks for information by using virtual voice assistants like Siri, Bixby or Alexa. Where, so far, SEO practices have focused on the written word, now, sound – from both the provider of information and the searcher – is being transcribed into search terms. It’s a growing trend that people at home, work, or out driving, looking to make a purchase or enquiry, are increasingly using voice search. They are often looking to find a store or supplier near their location, or to find out about topics they are interested in. With close to 2.5 billion smart phone users out there, you can see how there are advantages to be had by optimising your site to respond to voice searches.