The importance of site speed

– On to the next blog post,

The importance of fast site speed.

So how long are you willing to wait for slow pages to fully load?

If your site is slow, you will lose rankings and traffic on Google.

Also you’ll lose customers.

Google uses site speed as a ranking factor for search results.
This makes sense.
A slow page speed indicates a poor user experience and this is what Google is interested in.

Do you actually know your page speed?

It’s as simple as clicking and counting. If you can count up to five, or even less, between three and five, your pages are too slow.
There are Google’s page speed insights tool as well as others in the market.
This will let you know your speed, any blocks for speed and so forth.

Okay, so for a long time page speed has been an important factor for desktop but in July last year, Google announced that page speed will become a ranking factor in mobile search as well.
Which makes sense because of the huge numbers of people that are now doing mobile search
which has overtaken desktop searches.
Google has announced it’ll only effect pages that deliver the slowest experience to users and will effect a small percentage of queries.
It applies the same standard to all pages, regardless of the technology and the intent of the search query is still a very strong signal.

So a slow page may still rank if it’s got great relevant content.

Let’s look at some recent research.
According to Google the average time it takes for a mobile page to load now is 22 seconds.
Compare that with the three seconds visitors need to decide if they want to stay on your page
and started to load and you’ll see a huge discrepancy.

People are impatient, including us.

They want something and why want it now.
While page speed is important for your SEO, it’s even more important for your user experience,
conversion and general customer happiness.

An easy tip is to reduce the size and optimize your images.
Note, that also having cheap webhosts that are most likely located overseas is not a good solution
and will likely cause problems in relation to site speed.

So avoid those el-cheapos that are 10 or $20 a month. They’re really not good for you.

So that’s it for today, don’t forget to subscribe to the YouTube channel and I’ll see you again soon.