The most common obstacle to starting up a podcast is not knowing what to do, how to do it, or where to start. This guide will help you get past all the guesswork so you can smoothly launch into podcasting and take to the air!
Whether you are a freelancer, a passionate hobbyist, an activist, a business owner, or the marketing manager for a business or product, podcasting provides you with a current and potentially regular way to communicate with subscribers, customers and your target audience, to promote your specialty, create brand awareness and encourage potential sales.
It can help you to establish or expand authority in your field, and to disseminate information, by providing valuable and/or entertaining content to your listeners.
It’ll help boost your search ratings with Google, making your enterprise more readily discoverable on the internet.
It’s also a useful alternative to publishing written material on the internet, because people can listen to audio while they are driving or doing other things, so there is an efficiency for listeners who might be otherwise pressed for time.
The following guide covers the main, step-by-step points on how to go about it all. We’ve simplified and taken out the guesswork so you can get right to it.
This is also available as a podcast and blog with the first part to be found HERE
The most common barrier to podcasting is